Aspiga: Sustainable & Stylish

As a company committed to pioneering positive change in the paint industry and with renown ‘eco-worrier’ Edward Bulmer at our helm raising awareness on the issues of greenwashing, it is inspiring and important to meet truly like minded people and brands. In Aspiga we have discovered a founder who is as committed as our own and a company who really are showing others how to do business the right way. Aspiga are leading the way to being the home of sustainable and ethical fashion – putting people and our planet first – with stylish cutting edge designs.

The new Aspiga flagship London store is painted in ‘Turquoise‘, the Homes & Gardens colour of the year, with ‘Cuisse de Nymphe Emue‘, the most flattering shade ever, adorning the walls of the changing rooms – so not only are we sustainably aligned we are in good company with a team who embrace and love colour.

Lucy Macnamara and the Aspiga team are on a mission, read all about Lucy’s plans and dreams below and take some time to discover all the beautiful designs and amazing colours using your exclusive discount code below.

Introducing Lucy Macnamara, founder of Aspiga and fellow pioneer for positive change.

Aspiga is a sustainable slow fashion success story. What drives and inspires you?

I am driven by wanting to see the business to grow into one of the best and most loved sustainable UK brands.  I am inspired to keep trying to keep up with all the new an involving ways to try to limit the impact we have on the planet and at the same time designing beautiful timeless garments.

Tell us a surprising fact about yourself?

Gosh, I can’t think of one.. !! Maybe that at the age of 52 I have only just found out / realised I have ADD.  I always knew I couldn’t really concentrate, and my school reports certainly highlighted that, but it was listening to another entrepreneur this year, on a podcast, explaining he had just worked it out and talked about his symptoms, that I realised that was me..

If you could open an Aspiga shop anywhere in the world where would it be?

St Tropez

What has been a personal highlight of your Aspiga journey?

Wining an award for our Kenyan Beach cleans was a good moment.. and whenever I see someone wearing an Aspiga Item really makes me smile

Favourite book or podcast to share?

I am presently enjoying “How to lead a Sustainable Business” by Alannah Weston from Selfridges, she interviews some really interesting people.

Best piece of business advice to pass on that you have learnt?

My old chief executive used to say “keep your eyes on the horizon and your feet on the ground”, which I love.  Also, over the years, I have learnt to trust your gut instinct, its normally always right.

Favourite EBNP colour + why?

I love the ‘Turquoise’, which we have painted our Flag Ship Shop in on the Kings Road, and the ‘Ethereal Blue’ which I painted my sitting room in and I love the pink ‘Cuisse de Nymphe Emue’

What are the biggest changes the fashion industry needs to make to combat climate change?

I think the government needs to put some legislation in place so companies have to be more transparent and cannot greenwash the public..

If you were to advise people to make one change tomorrow to better the planet, what would it be?

There are so many, I don’t think it’s just one change we all need to make lots of little ones:  eat meat less often, waste less food, compost the waste you have, off set all your airmiles, make considered purchases that you will last for a long time, don’t buy or use single use plastic..

Finally – which is your favourite timeless piece you are coveting from the beautiful new Autumn Winer collections?

The needle cord suit, in all the colours are my favourite this A/W.. I’ve never really been a trouser suit person but I love this one and the fact you can wear them as separates too..

See all the new collections here and use your exclusive discount code on your email, valid until 31.12.21 – Happy Sustainable Shopping!

Don’t forget to pop your new free ‘A Guide to Living A More Sustainable Life’ into your basket at the same time.

If you haven’t already sign up to our Colour Club, join here for this and more exclusive offers from our favourite brands and partnerships.

Thank you Lucy and all the Aspiga team.